A disturbing trend is emerging in the world of fiery foods. Several people are posting spicy videos that in my opinion are too extreme. Coming from me that’s saying a lot. Don’t get me wrong. I’m all about eating stuff that’s crazy hot. However, there is a big difference between crazy and stupid when it comes to ultra-hot products. Crazy is eating things that aren’t fit for human consumption like ultra-hot sushi or the world’s hottest ice cream. Stupid is eating things like ultra-hot sauces, tinctures and extracts in large amounts. (More than a teaspoon for sauces or more than a drop for tinctures and extracts.)
This trend has gotten bad enough that I now feel it’s time for action. I know I won’t be able to get the morons to stop since they only care about video views, so I’m going to ask the product manufacturers to do the right thing.
What is the right thing?
I’m glad you asked!
The right thing for our industry is to Stop Spicy Stupidity! Just look at this campaign as the spicy version of “Don’t Drink and Drive”. If this extreme video one-upsmanship trend continues it’s just a matter of time before someone gets hospitalized or even dies. I will be leading the Stop Spicy Stupidity campaign by punishing manufacturers that reward these attention whores. Starting today, any product manufacturer that publicizes an individual using the manufacturer’s product in an irresponsible manner (excessive consumption, pranks, etc.) will be permanently banned from being sold at iBurn, will not be promoted/reviewed on this site and will be essentially blackballed.
Now you might be saying that’s too harsh. I disagree. I’ve reached out to several key members of our industry, and everyone I spoke to has offered their full support of this idea. In fact, Cajohn supports this idea so passionately that he asked me to include this quote:
“If this BS keeps going, the “Freak Show” label will continue to overshadow the culinary traits of capsicums (chiles). The media only sees fit to paint us as freaks, and this juvenile behavior of few, taints the public vision of the chilehead culture. Corporate America is picking up on what some of us have known for a long time, chiles are good! They are also good for you! This is a modern world, and these Neanderthals need to go back in their caves!” – Cajohn Hard
I’m sure there will be a few manufacturers that feel the publicity their products receive from these morons is worth the negative consequences. So be it. On the other hand, the vast majority of manufacturers should want to encourage responsible use of their ultra-hot products. If you share my beliefs, then prove it. Don’t send FREE ultra-hot products to known extreme reviewers (If they buy it that’s different.), and thoroughly research everyone before you send any freebies. If you’ve publicized extreme videos in the past, delete everything from social media and your sites. Don’t give the extremists the attention they want. I’m also going to give you an easy way to show your support publicly. Here it is:
This is the Stop Spicy Stupidity icon. Supporters of this idea have my permission to download the copyrighted picture and display it anywhere online that you see fit, on the condition that you link it to this post. I’ve already added it to iBurn.com. Hopefully you will add it to your website, but any online support is appreciated. If you want a really basic html code to post a smaller version of the image on your site you can copy and paste this:
Let’s do our parts to stop the insanity before someone really gets hurt. The last thing anyone needs is the government having a reason to make capsaicin the next tobacco.