FOR IMMEDIATE RELEASE October 27th 2012 – High River Sauces, the award winning Hot Sauce Company started by Mosh Potatoes Cookbook (Simon & Schuster) author and music industry veteran Steve Seabury is proud to announce the premier of his TV commercial on this weekend’s episode of VH1’s “That Metal Show”. The commercial titled “Oh That’s Hot” will debut on October 27th between 11 PM to Midnight EST and will continue to air nationally until November 10th . The commercial is a blend of spicy humor and B-Movie Special effects. Just what you would expect for a hot sauce commercial.

The commercial was filmed by Grammy Nominated music video director Kevin J. Custer (Overkill, High on Fire, Cannibal Corpse, Lacuna Coil) at Duffs Brooklyn, the most famous Heavy Metal Bar in NYC. Duffs has been known to host some of the craziest and wildest parties for such acts as Black Label Society, Pantera, Slayer and numerous others. “After a night of chugging beers and snorting lines of Hellacious Hot Sauce Kevin and I, for shit’s & giggles, thought it would be funny to film a hot sauce commercial” Seabury recalls. “We wanted to make it loud, funny and METAL to fit the mold of High River Sauces”.

The commercial features fellow metal heads and hot sauce addicts Chris Caffery of Trans-Siberian Orchestra, Mike Meselsohn of Black Water Rising, Adam Poch from the CBS hit TV Show “Big Brother” and John Conley from the band Moth Eater playing the role of the Devil.

To watch the debut High River Sauces TV commercial please visit:

For more information please visit:

High River Sauces –

For interview or sample bottle requests please contact Steve Seabury at:


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