Introducing Mango Habanero Hawaiian® Kettle Style Potato Chips

Experience A New Taste of the Islands With Mango Habanero

FOR IMMEDIATE RELEASE

MOUNTAIN LAKES, NJ (June 2012) — Heat up your summer even more when you crunch into NEW Hawaiian® Kettle Style Potato Chips Mango Habanero!  Your mouth will instantly be full of distinct, fiery Habanero peppers with sweet hints of mango.  If you are a fan of spicy and sweet, these are the chips for you!

The chips, which are perfect for all occasions, feature a thick, crunchy texture that is great for dipping and the unique flavors pair well with different toppings and spreads. With such a savory taste, they are sure to liven up your day!  Mango Habanero joins the four other exotic flavors including Original, Luau BBQ, Sweet Maui Onion and Wasabi.

Hawaiian Kettle Style Potato Chips has the Hawaiian tagline, “Lolo ‘Ono,” which translates to “Crazy Delicious,” Hawaiian Kettle Style Potato Chips use the traditional Polynesian recipe that originated the Hawaiian Kettle Style Potato Chip. Consumers who have yet to experience Hawaiian Kettle Style Potato Chips and Snack Rings can look forward, not only to superior taste and quality, but also to the artistic, colorful, tropical artwork that appears on every bag.

In addition to Mango Habanero, the full line of Hawaiian Kettle Style Potato Chips includes Original which is slow cooked in the old Hawaiian tradition using a select blend of oils, Sweet Maui Onion are cooked the same way as Original and then seasoned with just the right amount of Sweet Maui onion flavor, Luau BBQ is full of detectable BBQ flavor and Wasabi which combines the zest of wasabi root with a kick of horseradish.

And for those who love onion rings, try Hawaiian Kettle Style Snack Rings!  Same great flavors of Luau BBQ and Sweet Maui Onion packed into a ring shape.

Hawaiian® Kettle Style Mango Habanero Potato Chips are currently available in  7.5 oz. bags. All other flavors of Hawaiian® Kettle Style Potato Chips are available in a range of sizes including 2 oz. bags (SRP $.99-$1.29), 8 oz. bags (SRP $2.99-$3.49) and 16 oz. bags (SRP $4.79 -$5.29). Hawaiian® Kettle Style Potato Chips and Snack Rings are distributed by Tim’s Cascade Snacks® and Snyder of Berlin®.

For more information on Hawaiian® Kettle Style Potato Chips and Snack Rings, log onto www.hawaiianbrandsnacks.com; and be sure to visit our Facebook page and Like Us at
http://www.facebook.com/hawaiianbrandsnacks

Hawaiian® Kettle Style Potato Chips and Snack Rings are distributed by Tim’s Cascade Snacks®

About Hawaiian® Kettle Style Potato Chips:
Discover a new world of Flavor Destinations when you crunch into Hawaiian® Kettle Style Potato Chips. The crispy, golden chips are cooked to perfection, then salted just enough to enhance the natural potato flavor. Using the traditional Polynesian recipe that originated the Hawaiian® Kettle Style Potato Chip, only the finest ingredients are used to create a chip that captures the freshness and authenticity of the islands. Open a bag of Hawaiian® Kettle Style Potato Chips, and let yourself be swept away to a tropical paradise of blue skies and warm, sandy beaches. For more information, visit www.hawaiianbrandsnacks.com.

About Pinnacle Foods Group LLC
Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of approximately 4,300 employees.  We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth’s® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie’s®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp’s® and Mrs. Paul’s® seafood and Foundation brands such as Lender’s® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim’s Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s Popcorn®, Snyder of Berlin® and Husman’s® Snacks, in addition to our Food Service and Private Label Businesses. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list. Further information is available at http://www.pinnaclefoods.com/

Media Contact:

Courtney Manders
Courtney.Manders@bhgpr.com
Bender Hammerling Group
973.744.0707



2 Responses to Introducing Mango Habanero Hawaiian® Kettle Style Potato Chips

  1. Nicole S says:

    Those sound yummy. :)

  2. Loui says:

    Hawaiin women on chips, im in heaven i want some of those spicy lovely brothers right away plz.

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